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Why Do You Do What You Do?

Because I am a dude, I am often surprisingly void of emotion. But there are a few things that get to me: heartfelt toasts at weddings, a final glance between father and daughter before he walks her down the aisle, watching a high school girl’s self confidence skyrocket when she sees her images, and family sessions like the Lyon family’s last week.

We all have “jobs” and we get caught up in our own personal rat races and empty sales goals; it is rare that we stop and examine WHY we do what we do. Have you ever have a moment in your job where you feel that you are doing something that is bigger than yourself – something that transcends who you are and really makes a huge difference for people? I am lucky to have some of those moments as a photographer, and that is what motivates our team here at the studio to continue to share our gift with others.

With our dear friends the Lyons, it was just awesome that I could capture these images of a family that is dealing with a serious illness. How cool is it to brighten someone’s day/life with images? 90 minutes of almost directionless image capturing followed by a 90 minute boat cruise on the St. Croix followed by some very inspired light sabre images was a prefect day. Thanks Dave and Amy for the opportunity to serve, and reminding my of my “why.” -Judd

Below are some of my favorite images and a Ted Talk by Tony Robbins on “Why.”

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